“Inner November has retreated”...
A lot of small businesses have opened all over the world now, created by those who left Russia in 2014-2022 or a little later. These businesses have a hard time growing and developing, because their owners are forced at the same time to learn to live, work, and even just speak another language, in previously unfamiliar cities. At the very end of the summer, Katerina Gordeeva announced that she would advertise small businesses, those who left and are trying to get on their feet in a new place, if 25% of sales with the promo code GORDEEVA will go to our fund to help people who do not have the opportunity to receive medical care in their homeland. We would like to tell you about two projects supported by this initiative. They are “Mint_chocolate_studio” from Belgrade, whose creator Nastya Bystrova makes designer notebooks, and the natural cosmetics store and manufacturer “Botanic Garden” from Tallinn with its creator Nastya Markova.
Nastya Bystrova has an interesting business: she revives doors, or rather, she transfers really beautiful, old, wrinkled or simply very dear to someone’s heart doors to the cover of a notebook. And this notebook can be used, and your favourite door will always be before your eyes.
Nastya Bystrova says:
“The history of my workshop began five years ago in St. Petersburg. By that time, I had long admired the aesthetics of old doors, their texture and originality, and brought back photos of doors from different countries where I travelled. That’s when I came up with the idea of making notebooks with a real wooden door on the cover, which would open into the owner’s inner world. I thought it was a very beautiful metaphor.
I am in Serbia now, and my collection includes more and more Serbian doors, but there are also doors from other countries. They have an address on them, so they are easy to find. This can be a reason to take a nice walk around a new or familiar city.”
All of Nastya Bystrova’s notebooks are hand-made and painted, eco-leather on the spine and high-quality thick eco-paper with botanical inclusions inside, which is ideal for both drawings and notes.
“I make notebooks based on real doors, and with my own ideas and designs. It’s a bit eclectic, but I like to come up with something of my own. Customers really do often ask to make a notebook based on a door that is important to them — sometimes it’s the door of their parents’ house, and recently, people who have emigrated have ordered several times the door of a house they left behind in Russia. For me, these are the most important and sensitive orders.”
The second project is natural cosmetics from Estonia. The creator of the Botanic Garden brand, Nastya Markova, recently opened a store (https://botanicgarden.eu/), where she sells self-made body care products. She believes that nature is the main source of inspiration. Botanic Garden cosmetics consist of natural ingredients—Estonian medicinal herbs, base and essential oils, natural wax, spices and other natural treasures. Nastya Markova was the first to turn to Katerina Gordeeva: thanks to her, many years ago, money was raised to for treatment of Nastya's son. This is how this joint idea was born. In a month, Botanic Garden has made more than a hundred orders, totalling more than 6,000 euros, which means that about 1,370 euros have been transferred to our fund.
This is how Nastya Markova writes about the first results: “I have a new favourite partner—Omniva, the Estonian post office. When sales took off, and going to the post office to send orders became completely impossible, I finally signed a corporate contract. Tariffs have gone down, now a nice courier comes to pick up parcels.
I invested some money in equipment—I have a new digital pipette that measures essential oils in tenths of a ml, I finally printed labels on reels (it's easy if the circulation is 10,000, but if it's 100, you beg the printing house), now I'll order a Chinese machine and use a semi-automatic machine to glue labels.
From personal point of view: “internal November” and thoughts about the impossibility of Russians to unite have retreated. Somehow this melancholy has passed. Maybe it is difficult to unite around politics for now, but it is possible to unite around business, charity, etc. If anyone needs advice, some life hacks for Estonia or just a walk and swim in the most beautiful swamp—please write!"
When your product is cool, you want to tell as many people as possible about it, and the target audience is not only about sales, but also about a community of people with similar tastes and values, one of which can be charity.
We are scattered across different countries, we have different currencies, languages and tax consultants, but we can do projects together. If you have ideas, write to info@advitaeu.com for Tatyana Posova.